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  Freitas, 31 , left the sales world to co-found her own advertising agency in Austin, Texas. Now, her all-women team has worked with hundreds of food and beverage brands. Courtesy of Elle De Freitas I've worked as the CEO of my own advertising company since 2020, and my Gen Z employees have taught me a lot.Spending extra time to teach my younger employees has paid off with a strong office culture and happy clients. I use a unique approach when giving constructive criticism to my Gen Z workers. This as-told-to essay is based on a conversation with Elle De Freitas, a 31-year-old advertising executive based in Austin, Texas. It has been edited for length and clarity.

A lonely journey by an ‘unlikely scientist’   As the first Black woman to break such scientific ground , Phelps now feels a responsibility to guide kids like the one she once was, she said – even if others’ doubts about her sometimes still echo in her mind. An “unlikely scientist,” Phelps had few scientific influences satta king 2023 beyond a stack of home encyclopedias and “Beakman’s World” on TV, she’s said. And growing up poor with three sisters and a single mom, advanced – and expensive – schooling didn’t seem likely. But Phelps was a smart kid with a passion for learning, she said. She was also highly determined.